Learn more about Technicolor’s long-standing relationship with DreamWorks Animation from Jeffrey Katzenberg.
“Technicolor was there at the beginning, and Technicolor was there at the middle, and Technicolor is here today,” reflects the CEO of DreamWorks Animation, Jeffrey Katzenberg, in this video celebrating Technicolor’s 100 years of creative technology. Offering his earliest Technicolor memories and his experiences collaborating with Technicolor throughout the evolution of animation technology, Katzenberg links the technology behind storytelling with the importance Technicolor has played in the entertainment industry.
Watch the video below and celebrate 100 years of Technicolor and its innovative approach to enabling storytelling.
Iconic director, screenwriter, and producer, Martin Scorsese reflects on 100 Years of Technicolor.
Academy Award-winning Martin Scorsese needs no introduction. With the likes of Taxi Driver, Raging Bull, The Aviator, and countless critically-acclaimed films on his resume, his name has become synonymous with excellence in film-making. With a passion for film history, Scorsese has collaborated with Technicolor on a multitude of films over the years.
In a video celebrating Technicolor’s centennial, Mr. Scorsese discusses some of his earliest cinematic memories of Technicolor and the industry giants before him. Giving names to “extreme Technicolor experience[s]”, he gives examples of the iconic shots and visuals that marked a Technicolor film.
Watch the video below and celebrate some of cinemas best moments with 100 Years of Technicolor.
William Shakespeare’s line of poetry from The Tempest has been interpreted in different ways, but it is abundantly clear that his intent was to suggest that one’s history informs one’s future. Another renowned poet, T.S. Eliot, approached this notion somewhat differently in his poem Little Gidding: “We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time.”
As Technicolor entered the 21st century, the company was poised to engage the challenges of another decade of vast change to the entertainment landscape: the prospect of digital, as well as an accelerated rate of change, escalated through a dramatic maturation of digital processes at all points of infliction along the entertainment content continuum. The first major turning point and milestone of the decade for Technicolor was the company’s acquisition by the French global electronics corporation, Thomson SA, with facilities situated around the globe. The sale to Thomson by Carlton was confirmed in the first quarter of 2001, and would lead to continual theatrical features being inextricably married to the burgeoning world of digital broadcast electronics. This industry trend would find its fullest expression in the development of Technicolor over the coming years.
Acclaimed cinematographer shares his memories on Technicolor representing a major aspect of his creativity.
One of the most universally known and beloved names in cinematography, Vittorio Storaro, shares his Technicolor experiences throughout the years in a nine-minute video tribute to Technicolor’s Centennial. Having photographed 57 out of 59 motion pictures with Technicolor by his side, Storaro’s relationship with Technicolor has been long and fruitful. Initially understanding film as light and shadows, he was inspired by the 1939 Technicolor film Gone with the Wind (fascinated with Ernest Haller’s usage of colors, specifically the reds), and had an epiphany that subsequently informed his cinematography. Learning his color craft from Ernesto Novelli at Technicolor in Rome, Italy, he began a long-standing relationship with the colorist that led him to working with Technicolor for years to come. From Apocalypse Now! to The Last Emperor to Last Tango in Paris, Vittorio Storaro’s influence on the way color is used in films is a crowning legacy for the motion picture industry.