Technicolor’s 100th Anniversary celebration was kicked off late last year at the AFI Film Festival in Los Angeles. Now, one of the major venues celebrating the company’s 100th has gone live – the George Eastman House (GEH) has launched a new Technicolor anniversary microsite (http://eastman.org/technicolor) that coincides with the publication of The Dawn of Technicolor, a major coffee-table scholarly study of the company’s roots, and its first two decades, documenting early accomplishments equally balanced with exploration of those early technological challenges faced by Technicolor’s intrepid founders. Two early reviews of the book can be found here: http://www.thedailybeast.com/articles/2015/01/21/how-hollywood-learned-to-dream-in-color-technicolor-s-100th-birthday.html, and http://theblackmaria.org/2015/01/21/advance-review-dawn-technicolor-1915-1935/.
The book delineates certain themes germane to contemporary Technicolor: the role of engineering, color-science and technology; how the company’s DNA was always about invention and re-invention; how Technicolor always served the creative community; and how Technicolor fundamentally, from its origination, was addressing issues faced in both production and exhibition, by way of the development of Technicolor’s celebrated camera technologies as well as the creation of the first truly commercial usage of full-color theatrical release printing, launched in the early 1930s.
The Dawn of Technicolor was written by film scholars James Layton and David Pierce, and is the definitive account of early Technicolor. The book flanks a major exhibition of Technicolor history and artifacts from the GEH film archive – representing the largest Technicolor collection of artifacts in the world. The collection is comprised of papers, journals, films, and engineering equipment derived from donations to GEH over the years, including materials from company founder, Dr. Herbert Kalmus; and three of Technicolor’s most celebrated color scientists: Dr. Troland, Dr. Andreas, and lastly Dr. Richard Goldberg from a donation to GEH made within the last decade by Dr. Goldberg and Technicolor Hollywood.
Further, the exhibition and book are being flanked by a traveling film screening series, originating at GEH, in Rochester, New York, at the Dryden Theatre, and then moving to the Berlin Film Festival, in February, the Austrian Film Museum, in Vienna, in the early spring, and finally to the Museum of Modern Art in New York City in the early Summer. GEH oversaw new restorations of five 2-color Technicolor silent films that will be traveling with incredibly rare Technicolor prints from the GEH archive.
Authors James Layton and David Pierce will be traveling with the film series to Europe, and the New York venues, as well as other stops to be announced.